
საგანძურის მარათონი — Treasure MarathonIn progress
A campaign concept for TBC that turns four money habits into four noble houses. A treasure shatters into coins across the kingdom, the houses race to collect them, and a quiz tells you which one you have been all along.
5 notes
- Banks talk about saving and spending in the language of product features, which nobody adopts as an identity. Houses people do adopt. Kharjiani spends because life happens once, Anabaridze insures the future, Dovlatia chases luck, Baratishvili keeps the old order — four financial behaviours, none of them written as the wrong answer.
- That last part is the constraint the whole thing is built on. The moment one house is the sensible one, the quiz becomes a scolding and the campaign becomes a lecture. Every motto had to be defensible from inside the house.
- The leaderboard is what turns a personality quiz into a season: your result stops being a private label and becomes a side you are adding a coin to. It is placeholder data here, but the mechanic is the point — a bank campaign that has standings has a reason to be checked twice.
- Written in Georgian first, with the English house names underneath rather than the other way round. A myth told in translation is somebody else’s myth.
- The whole arc is three scroll acts — prologue, the night it shattered, the marathon — before a single house appears. Front-loading the story is what earns the quiz at the end; leading with ‘take our quiz’ would have got the usual answer.














